![]() Richard comments: “Our sustainability and planet-first approach has been at the heart of Hypnos for over a decade and we are delighted to welcome Gary to our team and the Hypnos family to support us in taking the next steps in our purpose-led journey to inspire everyone to sleep sustainably. With commitments to achieving Net Zero, building progressive social practices and a focus on utilising natural and traceable materials, derived from regenerative farming practices, it really is an exciting time.” “I’m looking forward to helping the business go beyond reducing its carbon footprint and neutralising our impact on the planet, to actively helping to regenerate it. Gary comments: “Hypnos was the first carbon-neutral bedmaker in the world, and has been carbon neutral for over a decade, so I’m excited to be joining a team that is such a pioneer of sustainable sleep innovation. By working with these partners – which include Red Tractor, The Woolkeepers, the Better Cotton Initiative, CottonConnect and the Global Recycled Standard – they aim to fortify Hypnos’ commitment to being at the forefront of responsible sourcing and bedmaking. Richard and Gary will continue to create a resilient and ethical supply chain, by closely collaborating with Hypnos’ certification partners to source traceable materials. They will work together to further accelerate transparency, integrity and responsible innovation, as the brand aims to go beyond carbon neutrality and ensure that the wellbeing of both consumers and the planet remains at the centre of the business. Gary, who has 20 years of experience in the bed industry, will work alongside Hypnos’ sustainable development director, Richard Naylor, to drive the brand forward in its sustainability journey. Bed manufacturer Hypnos is continuing to invest in its sustainability team with the appointment of Gary Mitchell (pictured) to the newly created post of sustainable development manager.
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